Our startup acceleration program, which aims to boost our innovation processes, generating new lines of business and products, and putting us closer to Born Digital companies. Through Atento Next, we incorporate into our day-to-day the vision of these companies, which were born in the era of experience.
At Atento we believe that innovation is not the result of the work of a single area, neither that it is necessarily linked to technology. Thus, the objective of this program is to encourage our employees to think in an innovative way, capturing ideas that can lead to projects and improvements in operations. Through a gamified platform, all employees can participate by contributing ideas that can be exchanged for points and rewards.
We develop an exclusive methodology for the creation of conversational brand personas for companies from different sectors. With this initiative, we simulate the brand´s identity through a fictitious profile with a focus on the values, the company´s culture and its consumers´ needs. All this, to improve the communication through different channels such as IVR, chatbot and WhatsApp, where the user will be able to identify the company´s personality.
Atento´s exclusive tool, based on Artificial Intelligence and Data Science tools. This resource consists of a software that identifies and categorizes complaints made through the most varied channels, both by text and by voice, creating a sort of ranking with consumers who are more stressed and demand more attention, directing calls to proactive human contact and preventing the situation from getting worse.